Twitter CEO Jack Dorsey has apologised for his social network promoting a white supremacist advert.
The site’s co-founder said on Thursday (November 17): “We made a mistake here and we apologise.
“Our automated system allowed an ad promoting hate. Against our policy. We did a retro and fixed!”
He was prompted to explain Twitter’s stance when an aghast California-based writer and musician’s tweet went viral.
The user, Ariana Lenarsky, took a screenshot of the advert by the white supremacist group New Order, which linked to a piece titled: ‘The United States Was Founded as a White People’s Republic.’
She said of seeing the advert: “I am shocked and feel stupid for being shocked, but I straight up am shocked.”
Pretty quickly, her tweet went viral and she continued to urge the company to condemn the advert and refuse payments from an organisation that promotes this political perspective.
A spokesman for the social media company told CNN that the tweet was live for “less than an hour” before they removed it.
“We’ve identified where our process broke down and are making immediate changes to prevent this from happening in the future,” the spokesman said in a statement. “Specifically, we’re going to be adding more keywords and image recognition parameters to more quickly flag this type of content for review.”
Since the furore, the New Order account has been suspended. The company has blocked the accounts of a number of white supremacy advocate groups this week.